Chinese Enterprises Dominate Indian Smartphone Market inside of Q4 2016: IDC

Smartphone shipment within just the state remained almost flat at 25.Eight million programs within just the October-December 2016 quarter when compared to the year-ago time period, afflicted by demonetisation and seasonal slowdown immediately after festive revenue, reports enterprise IDC reported.

In comparison toward the July-September 2016 period, cargo inside of the reported quarter declined sharply through Twenty.3 %.

"In CY Q42016, smartphone shipments clocked 25.8 million units, registering similar volumes as that of CY Q42015...This is fundamentally because of in the direction of a seasonal decline right after an all-time significant competition quarter and demonetization inside of the month of November, which led towards to some degree reduced client sales inside November and December," IDC said.

Samsung led the tally within just the reported quarter with Twenty five.A person percent proportion, followed by Xiaomi (10.7 percent), Lenovo (9.Nine percent), Oppo (8.6 percent) and Vivo (7.Six percent), respectively.

On the internet revenue of smartphones was at 31.2 p.c inside of the fourth quarter with Xiaomi and Lenovo accounting for excess than fifty percent the channel's volume.

For the entire yr of 2016, smartphone shipment stood at 109.One million systems, up through Five.Two % more than the preceding yr.

"This is considerably lower than demanded smartphone shipments for India thanks toward gradual very first 50 % and demonetisation at the end of calendar year," IDC Senior Industry Analyst, Patient Devices Karthik J said.

IDC expects 2017 in the direction of be a try out of survival for a lot of vendors as they combat to survive in this extremely competitive smartphone market, probably leading in direction of consolidation.

"The attribute cellular phone portion is going in the direction of lead the the vast majority of cellular phone shipments in just 2017; the migration in direction of smartphones is expected in direction of additional slow down thanks toward the arrival of cheap 4G aspect phones and its continued significance toward its important concentrate consumer," IDC Senior Scientific studies Manager, Patient Units, Navkendar Singh stated.


However, substitution have to have would drive maximum of the smartphone shipments within just 2017, he supplemental. Aspect telephone towards smartphone migration includes slowed down as rates of smartphones are still reasonably high for a feature cellphone user, he added.

"Also, comfort of seek the services of, very long battery everyday living and durability of attribute telephones continue in the direction of be relevant for heavy range of customers of this category," Karthik mentioned.

Within just the smartphone current market, the proportion of China-based vendors touched a whopping 46 per cent inside the fourth quarter, as their shipments doubled around the identical period very last calendar year.

On the other hand, the share of homegrown vendors even more slipped to 19 per cent.

"This is very first period each time none of the homegrown suppliers had been ready to generate their level inside of best Five. The preference of sticking with a 3G-heavy portfolio and prioritising the rate video game more than material experience is working against the dominance of homegrown shops," IDC India Current market Analyst, Individual Devices, Jaipal Singh claimed.

Also, the issues is in all probability in the direction of irritate for homegrown retailers as China-based shops contain presently entered the superior quantity characteristic phone current market, which consists of traditionally been dominated through the homegrown suppliers, he extra.

Element telephones remain the dominant category inside the over-all mobile cell phone current market, with yearly shipments of 136.One million units.

The class declined via just 9.4 percent inside of 2016 as as opposed to Sixteen.Two % within just 2015.